BI WORLDWIDE (“BIW”) complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor
Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal
information from European Union member countries and Switzerland. BIW has certified that it adheres to the Safe
Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To
learn more about the Safe Harbor program, and to view BIW’s certification, please visit
BIW controls this site and treats the privacy of individuals registering on this site with the utmost
receives from your employer or the company sponsoring this website and the underlying program (“BIW Customer”) as
employees with whom this site is not affiliated by ownership or control.
PURPOSE OF DATA COLLECTION
Individuals may be requested to provide Personally Identifiable Information (“PII“) and/or Sensitive
Personal Information (“SPI”) during the use of this site to enable BIW to fulfill the requirements of the services
provided by BIW (“Underlying Program”). “PII” refers to information that is (a) about, or pertains to a specific
individual; (b) can be linked to that individual; and (c) is captured in any form. Examples of PII include, but are
not limited to, name, home address, email, etc. “SPI” refers to personal information that reveals race, ethnic
origin, sexual orientation, political opinions, religious or philosophical beliefs, trade union membership, social
security number or other government issued ID, credit card number, or information that concerns an individual’s
health. “PII” and “SPI” is collectively referred to as “Information”.
PII collected from individuals is used to create and administer individual accounts, including for
purposes of account verification if an individual loses or forgets their password. PII may also be used to contact
an individual via e-mail or print communications regarding special promotional offers, or may be used to contact an
individual regarding any issues that may arise during the operation of this site or the underlying program.
PII may be used for purposes of delivery of awards to individuals. If this site includes the ability to
redeem points for, or receive merchandise or travel awards, the individual will, as appropriate, receive
communications with information about the transaction (such as order or shipment confirmation) or special
promotions. An individual’s phone number may be required in the event that an individual needs to be contacted if
there is a problem with an order.
When an individual logs onto the internet, the individual will be assigned an IP (Internet Protocol)
address by an ISP (Internet Service Provider). Web sites can determine the IP address an individual is using when
accessing the site. The IP address may be used to help diagnose problems with this site, or for security purposes.
The site may track and analyze non-identifying, aggregate, usage and quantifiable statistical
information from visitors through the site and Google Analytics (“Statistical Information”) in order to constantly
improve the quality of service and site performance. Statistical Information gathered includes items such as: the
activity of your browser when you are viewing the site, the site path of your visit, and the time of day you visit
the site. Statistical Information may be connected to other data this site has about the end user. Statistical
Information is not PII or SPI; only general information regarding activity within the site. BIW reserves the right
to share Statistical Information with BIW Customers.
Demographic and other individual profile information beyond that gathered during enrollment may also be
requested via optional surveys or other site promotions or gathered from analysis of aggregate data or information
from the site. This information may be used to deliver relevant, targeted offers to individuals and is not required
to use this site.
USE AND TRANSFER TO THIRD PARTIES OF PERSONAL INFORMATION
requested by you, or as may be required by law. You have the right to “opt out” if you do not want your PII
transferred to third parties as necessary to operate the Underlying Program, but your experience and/or
participation in the Underlying Program may thereafter be limited. BIW will not transfer SPI to third parties
unless you first receive an express “opt in” choice.
The use by, and disclosure to third parties of PII and/or SPI in conjunction with the operation and
management of this site or Underlying Program is restricted to necessary functions of this site and for the
performance of the Underlying Program by BIW for BIW Customer, and is limited to the least amount of Information
necessary for that third party to perform its function. Examples: An individual’s name and address may need to be
shared with a third party shipping company, or a credit card number may be required by a payment processing
company. Information will not be disclosed to a third party unless the third party subscribes to the Safe Harbor
Privacy Principles, or BIW has entered into a written agreement with such third party requiring the third party to
provide at least the same level of privacy protection as required by the relevant principles.
INFORMATION PROVIDED TO BIW CUSTOMERS
When an individual enrolls in this site, an individual either completes an enrollment profile, or BIW
Customer provides the data via a secure data file exchange. Information collected from the enrollment profile will
be shared with BIW Customers except for coalition loyalty programs for which the following shall apply:
- Upon enrolling in a coalition loyalty program involving more than one BIW Customer, an
individual shall have the choice to opt-in to receive informative emails about BIW Customer products and services
directly from BIW Customers.
- If an individual chooses not to opt-in to receive informative emails, BIW Customers will not
receive that individual’s email address.
- Subsequent to enrolling, an individual may opt-in to receive BIW Customer emails through the
- The individual will need to unsubscribe from communications received directly from BIW
Customers via the relevant message's unsubscribe link.
This site may utilize "cookies" to improve individual experience on our site. Cookies are small bits of
important information that are stored by the individual’s web browser on the individual’s computer hard drive.
These cookies are used to enhance site usability and personalization, and to assist in site navigation. These
cookies contain only information that an individual has supplied to this site. These cookies do not read other data
from an individual’s computer or share information with cookies from other sites. Cookies may remain on an
individual’s computer after the individual’s web browser session has expired to assist an individual when the
individual returns to this site.
Ads may occasionally be placed on this site. These ads may also contain cookies and appear to be coming
from this site, but are in fact, coming from sponsoring customers or other parties who are presenting ads on this
You can configure your web browser to accept all cookies, reject all cookies, or notify you when a
cookie is set. Each web browser is different, so check the "help" menu of your web browser to learn how to change
your cookie preferences. If an individual rejects all cookies, an individual may not be able to use some or all of
the features of this site.
SECURITY OF INFORMATION
Your information is stored on our servers located in the United States. We treat data as an asset that
must be protected and we employ many advanced technical tools to protect your Information against unauthorized
access and disclosure.
This site has security measures in place to help protect against the loss, misuse, and alteration of the
information under its control. When you provide PII and/or SPI via the Internet, and you access the site using a
web browser capable of supporting Secure Socket Layer (SSL) technology, your Information is protected by using both
server authentication and data encryption. This site also employs a variety of other mechanisms to ensure that data
you provide is not lost, misused, or altered inappropriately. These controls include, but are not limited to,
firewalls, passwords, physical access controls, logical access controls, change control procedures, data
confidentiality policies, and regular database backups.
This site restricts access to PII and SPI gathered through the site to employees who require access to
Information for the purposes of administration. These employees are limited in number, and are bound by the site’s
privacy and security policies. We also require that our employees execute comprehensive nondisclosure agreements
with us to protect individuals’ confidential information.
REVIEW AND CHANGE OF PERSONAL INFORMATION
An individual can correct, amend or delete portions of their Information via the site interface or by
utilizing their corporate update process, depending on how the original information was received. While reasonable
efforts are made to ensure data integrity throughout all systems supporting this site, some Information may be
transferred to other protected databases not connected to this site but controlled by BIW. As a result, some
corrections, amendments, or deletions may take longer to process than others, but will occur within a reasonable
timeframe. BIW takes reasonable steps to ensure that data is reliable for its intended use, accurate, complete and
extent that any of the third-party sites accessible through this site have different privacy practices from those
individual provides when visiting those sites. BIW is not responsible for the security or privacy practices of
these other sites, the products or services offered by these other sites, or the content appearing at these other
sites. If you access a linked site, it is your responsibility to read the policy statement of the other site to
understand their policies, and to act accordingly to keep your Information private and confidential.
that an individual is aware of current privacy practices, it is recommended that individuals check this site’s
CONTACTING THE WEB SITE ADMINISTRATOR
Information, please use the “Contact Us” link on the site; contact us by mail at BI WORLDWIDE, 7630 Bush Lake Road,
Minneapolis, Minnesota 55439; or by phone at 952-835-4800.